Rolls-Royce Cullinan Keys to a New Generation of Luxury SUVs
Rolls-Royce has long made luxury cars for the ultra-wealthy who want to drive into the sunset and travel the world in total luxury. Cullinan is the first SUV from the company, and it aims to pry the wealthy from their Range Rovers and Bentaygas.
Its new architecture, technologies and design offer an iconic look, unmatched space and usability and unparalleled off-road and on-road capability.
All Over Effortless
The Rolls-Royce Cullinan was designed for those who see travel as a form of art and a way to live. This means it needs to be as easy off-road as a highway. The brand's new SUV, billed as the "first all-terrain Rolls-Royce," makes that possibility possible. Its unique features reflect a legacy of perfection and excellence.
Cullinan ignores imperfections and bumps. The soft suspension makes the road feel like a silky carpet.
We drove the Cullinan on mud, gravel and on roads with potholes and other imperfections. The car's all-wheel drive and large tires let it take on difficult terrain with confidence. It also has a low-riding suspension that raises the body higher than the ground to allow it to crawl over the rocks and other obstacles without harming the bottom.
The Cullinan is equipped with a variety of advanced technologies to make driver's journeys more comfortable. The SUV has forward-collision warnings, automatic emergency brakes, night vision, and vision assist and a surround-view camera system that is helpful when driving or parking in tight spaces due to the Cullinan's size, adaptive cruise control, and lane departure warnings. It has a WiFi Hotspot, navigation, and an industry-leading Head-Up Display.
The Cullinan is built with a solid construction that is expected by people with wealth. Every knob, switch and touchpoint feels like it's been designed to last for a thousand years at which point it might just require a little spit to continue functioning. The interior is decorated with wood, leather and chrome. The Spirit of Ecstasy sits high above the dashboard, and is looking down at the passengers and the driver.
The Cullinan is a car which is loaded with modern technology, but it isn't equipped with the gadgets that younger drivers may desire. It's not equipped with the kinds of driver aids that provide semi-autonomous highway driving and lane-keeping, or the kind of connected gizmos becoming more common in cars.
The Clasp
One push of the button - dubbed 'Everywhere' by Rolls-Royce engineers is all it takes to unleash Cullinan's unparalleled off-road capabilities. This lets the driver finesse the SUV's self-leveling air suspension to take on every bump and rut along the way while the prop shaft and drive shaft ensure that all 850Nm of torque is delivered to the front and rear wheels at the exact moment.
Cullinan, the first Rolls-Royce with a tailgate and rear doors that open in a similar fashion to pickup trucks is the first Rolls-Royce with a tailgate. It's a design element that creates a more three-box appearance and increases the SUV's impressive appearance. It also offers access to the cargo area, which offers 21 cubic feet of space, with the rear seats raised, with the floor sitting lower than the base of the seatbacks to prevent items from slipping around.
The main cabin of the Rolls-Royce Cullinan is more practical than any Rolls-Royce production car before. For instance, the rear passengers sit higher than those in front, which means they can enjoy more of the world outside their vehicle. The layout can be configured to suit various needs as well as the standard rear bench providing the option of a 40/20/40 split as well as folding seatbacks that can be folded for more flexibility.
To match the more practical layout the rear-view mirrors have been reshaped and toned down in appearance, while the Rolls-Royce badge is mounted on a smaller pedestal separate from the number plate housing, with only a tiny strip of gold for decoration. rolls royce key for sale are also utilitarian, with two narrow upright units that house the lights, and one piece of jewellery in their center.
Cullinan, beyond the obvious advantages of an easier layout, is also the most family-friendly Rolls-Royce ever. The rear bench can be configured for three people. The open-air roof is standard and gives ample space to stretch out. The Immersive Seating configuration lets drivers take in their surroundings in a comfortable setting, encased in the finest leather. A Champagne decanter and a whisky cooler can be placed in the central console to increase the luxury.
The Rear Passenger Compartment
The Cullinan is an Rolls-Royce that's both like and unlike any before it. It's big and ostentatious however, it opens the brand up to an entirely new set of potential buyers who'll drive it to places other luxury SUVs might be reluctant to go. Jackson Hole in Wyoming, where the SUV is made, might be one of them.
The vertical lines that run along the front doors and down the raised bonnet edge, into the metal skid plates, convey a strong determination to achieve your goals. This SUV is ready to conquer the entire world. The large wheels and slender silhouette of the roofline give it an impressive stance that conveys a strong and confident image.
Rolls-Royce engineers have developed a unique architecture for this vehicle that blends an exquisite interior with unparalleled off-road capabilities and uncompromising luxury. In the process they have created a vehicle that is both practical and truly iconic.
The large glazed area on the world's most popular panoramic glass roof lets rear passengers to enjoy a grandstand view of their surroundings. If they want to know their current location in the world, the rear touchscreen map lets them focus on it.
The seat backs in the rear can fold down. This gives you an ample cargo space. One touch allows them to drop effortlessly without compromising the seat cushion. They can be split into a 1/3 or 2/3 configuration to increase the practicality of the car.
The design of the Rolls-Royce coach doors allows the passengers to exit and enter in comfort, with their legs protected from dirt. This not only allows the passengers to enter the vehicle without smudging their pants, but also ensures that whatever they're carrying - for instance, a Mark Rothko canvas, for instance - will be protected.
After they're inside, passengers can toast their accomplishments with a whisky from the bottle holder which is tucked behind the front seats. When they're ready for an afternoon nap you can relax in the heated and massaged rear seats and relax with the help of the available neck- or shoulder-, as well as leg-rests.
The Glass Partition
The Cullinan which has a starting price of $325,000, is unlike any other vehicle that has left the Goodwood factory of Rolls-Royce in its 114-year history. It's not only that it has an all-wheel drive system, but also a button marked "Off Road," and an adjustable ride height. (Rolls-Royce is an established company with a long tradition of overland vehicles that date back to T.E. Lawrence's 1914 armored car). This is because the SUV is designed to be a family car that's meant to be driven by the owners, rather than in the hands of an chauffeur.
That means it's the first vehicle to have an enclosed rear compartment that can hold three in comfort and still allow enough space for luggage and equipment. It also offers a range of seating options that are incredibly comfortable, including massage chairs in the rear and the center console can be equipped with a whisky decanter and glasses or a champagne cooler and two Rolls-Royce champagne flutes.
The Spirit of Ecstasy is what really sets this Rolls-Royce apart from Bentaygas and Range Rovers that have been in competition for the attention of ultra-wealthy customers in recent years. This hood ornament is an constant reminder that the Cullinan isn't your typical SUV.
I was also impressed by Rolls-Royce's restraint in its cabin. While some manufacturers are saturating their cabins with technology, Cullinan's center stack has simple and clear display that is similar to traditional gauges.
Box-grain leather is among the most significant changes made to previous Rolls-Royce models. This type of leather is created by pressing a metal frame into the hide and then applying lacquer, which results in an inky-black finish that's durable and more robust than the smooth leather found in other luxury vehicles.
The Cullinan is an SUV that has all the characteristics that make them so popular. It does have some drawbacks. Most significantly, it's a ludicrous amount of money to invest on an SUV, even one with the luxury of this. If you're looking to purchase a Cullinan it's likely that you'll need to sell some pieces of art or skip your summer in Nice.